Branding Your Business
We create meaningful, relevant brands that operate and succeed in today’s culture.
At Indigo, we build connective, impactful, bold brands that position businesses to conquer their market through creative ingenuity and deep strategic thinking.
Our process for building brands that succeed is one that is clear, intentional, and proven.
We begin by working to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand. Once we’ve defined the personality of the organization, we develop all the items necessary to go to market, allowing the heart of the brand to influence each piece of brand support.
Our Process
All things that come across the consumer must be formed from the authentic essence of the brand.
As we develop your brand, you’ll be asked to weigh in at key milestones to provide insight and feedback.
We offer a variety of branding packages that what is necessary to build a brand for different starting points in your business. We’ll guide the process to keep unexpected expenses at a minimum and you’ll leave with everything you need to position your organization for success.
Our creative approach to branding and messaging, coupled with our proven process allows us to produce meaningful, relevant brands that operate and succeed in today’s world.
Fundamental Branding
If you are searching for the missing piece, congratulations, you’ve found it. Fundamental Branding is the most crucial step you can take to ensure the success of future branding and marketing efforts.
Fundamental Branding is a package developed by Indigo Agency to establish brand positioning. Our process defines the verbal and visual positioning for your brand, and the established identity goes on to influence each and every marketing and creative initiative for your business. This package is cornerstone to the development of your brand.
Our process begins by sitting down with you and key team members, either on-site or virtually, to fully understand who you are as a company. We discuss your current and future goals, past and present marketing initiatives, historical data, and more.
We engage in internal research and deep, strategic thinking surrounding our findings from the Discovery Session.
We develop multiple statements that verbally articulate who you are as a brand, what you provide, and why it matters. Our creative team develops multiple visual direction options to depict what has been written verbally, providing you with both a verbal and visual direction for your brand.
We will present your strategic imperative, positioning statement, brand pillars, brand promises, brand story, mission statement, brand aspects, visual direction, archetype, personality traits, tone of voice, deep metaphor and emotional story.
What You’ll Get
Strategic Imperative
Positioning Statement
Brand Pillars
Brand Promises
Mission Statement
Brand Aspects
Visual Direction
Archetype
Personality Traits
Tone of Voice
Deep Metaphor
Emotional Story
The Creative
Package
This package gives you the most crucial essential elements needed to grow your brand. You’ll get a mood board, a designed logo, brand colors and fonts, supporting brand icons, a business card, social template and brand guide.
First, we’ll work with you to obtain pertinent information from you about your business. Then, we’ll engage in our own strategy and research to determine two directions for your brand.
We will create two options for your brand, each delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your brand.
Your bold new brand will convey professionalism from the start and set you up to conquer your market.
Once your brand direction is established and your basic branding elements are in place, our team of experts in website design, development and engineering will then build a brand-aligned custom website solution that includes a home page and up to eight additional pages. We can add as many pages, features and functionality as necessary to ensure your website meets your audience’s needs and your objectives.
What You’ll Get
Mood Board
Logo Development
Color Palette
Fonts
Supporting Icons
Brand Guide
Business Card
Social Template
Additional Branding Services
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Website Design & Development
Custom built on a Squarespace site that gives you the ability to easily manage and update your site. The website will include a Home page and up to eight (8) interior pages that is truly aligned with your brand, goals and objectives for your online presence.
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Name Development
We take a strategic approach to creating compelling business names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.
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Branded Promotional Products
Brands deserve to be shown off on nice products. Extend the reach of your brand and generate interest in your business with uniquely curated and expertly designed branded products. Products are selected and designed with the brand in mind.
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Hour Packs
One of our most versatile offerings, Brand Support Packages (Hour Packs) can be used for content creation, graphic design, marketing materials, vehicle design, and more. We offer 5, 10, 15 or custom Brand Support Hour Packs to suit projects of all sizes.